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Consumer Health Data Privacy Policy

This Consumer Health Data Privacy Policy applies to “Consumer Health Data,” as that term has been defined under applicable law. Any term appearing in this Consumer Health Data Privacy Policy (the “Policy”) that has been defined under applicable Consumer Health Data laws shall have the meaning afforded to it therein.

Collection of Consumer Health Data

We Collect the following categories of Consumer Health Data from Consumers:

  • Individual health conditions, treatment, diseases, or diagnosis;
  • Precise location information that could reasonably indicate a consumer's attempt to acquire or receive health services or supplies;
  • Data that identifies a Consumer seeking health care services;
  • Health-related data that have been derived or inferred from the above.

We Collect and use the above-mentioned categories of Consumer Health Data for the following purposes:

  1. To administer a contest, promotion, survey, or other site feature, and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest).
  2. For our analytics and marketing purposes, including to send you information/materials about products, recommendations, offers, and news we think could interest you.
  3. To provide, develop, improve, repair, and maintain our products and Services.
  4. To operate and improve our Services, including to analyze use of our Services and learn about our visitors and how they use and navigate the Services, so we can operate and improve our products and Services to deliver the best user experience.
  5. To communicate with you, including to respond to your inquiries.
  6. To comply with the law and to maintain the security of our Sites.
  7. As otherwise disclosed at the time of collection or use.
  8. To otherwise accomplish our business purposes and objectives.

We may combine any Consumer Health Data we collect about you with any other information we maintain for the above purposes.

We may also deidentify any Consumer Health Data we collect about you. When we do so, we take reasonable measures to ensure that the information cannot be associated with a consumer or household, and we maintain and use the information in deidentified form. We will not attempt to reidentify the information, except that we may attempt to reidentify the information solely for the purpose of determining whether our deidentification processes satisfy applicable legal requirements. After it has been deidentified, the information is no longer Consumer Health Data and is not subject to this Policy.

The Categories of Sources from Which We Collect Consumer Health Data

We may collect Consumer Health Data directly from consumers in a variety of contexts, including: (1) via signups on our Services, such as through the creation of an account; (2) from an online, email, retail, fax, or telephone purchase; (3) when you enter a sweepstakes, giveaway, contest, or other promotion, or complete a survey; (4) when you provide information at our stores; (5) when you contact us, such as through customer service communications, including our online chat features; (6) when you participate in an event we host or attend; (7) when you register a Company product; (8) when you submit a business reply, product, or warranty card; (9) when you post material via our Services, such as through product reviews; or (10) when you interact with us for any other purpose.

We may also collect Consumer Health Data from other sources, including from vendors and third parties when they provide Consumer Health Data to us, and from cookies and other tracking technologies (collectively, “Cookies”) used on our Services. If you provide delivery information or other Consumer Health Data which is not your own to us, then you must have that person’s permission to give us their Consumer Health Data and for us to use and disclose it as provided in this Policy.

The Categories of Consumer Health Data that We Share

We Share all of the categories of Consumer Health Data that we Collect.

Entities with Whom We Share Consumer Health Data

We Share Consumer Health Data with the following entities:

  • To our Partners. We disclose Consumer Health Data to the following affiliates: Stanton Optical, Physicians Eyecare Group and OpticallBPO.
  • To our Vendors. We disclose the Consumer Health Data we collect to our vendors who act on our behalf. For example, we use vendors to operate our Services; host our websites; and to help us with our promotional efforts. These vendors may need Consumer Health Data about you to perform their obligations. We contractually require our vendors to keep the Consumer Health Data they process on our behalf confidential and to use it only to provide services on our behalf.
  • To Third Parties for Marketing Purposes. We may disclose Consumer Health Data to third parties, particularly via cookies and other tracking technologies. Depending on your state of residence, we may refrain from such disclosures or obtain your consent before making such disclosures.
  • As Described in a Privacy Notice or With Your Consent. We may disclose Consumer Health Data as described in any privacy notice we provide to you via our Services, or with your consent if we obtain it from you in a particular context.
  • In Aggregate or De-Identified Form. We may aggregate or de-identify the Consumer Health Data we collect, and we may disclose aggregated and/or de-identified information to our vendors, and to third parties for our business operational purposes and for any other purposes permitted by applicable law.

We may also disclose Consumer Health Data in the following contexts:

  • As Part of a Business Transfer. We may disclose Consumer Health Data to a successor organization if, for example, we transfer the ownership or operation of all or a portion of our Services to another organization, we merge with or are acquired by another organization, or if we liquidate our assets. If such a transfer occurs, we will seek assurances that the successor organization will treat the Consumer Health Data we disclose to it in accordance with this Policy.
  • To Comply with Laws and Protect Our Rights and the Rights of Others. We may disclose Consumer Health Data when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose Consumer Health Data to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Services; to enforce or apply our other agreements; or to protect our own rights or property or the rights, property, or safety of our users or others.

To the extent required by law, we may obtain your consent prior to making any of the above disclosures.

How to Exercise Your Consumer Health Data Rights

To exercise your rights with respect to your Consumer Health Data, depending on your state of residence, you may contact us at ccpa@nowoptics.com, by calling (877) 518-5788, or by clicking here and submitting details regarding your request.