book eye exam

Call Today! (608) 291-6386

Madison East

4302 E Washington Ave
Madison, WI 53704

Phone

(608) 291-6386

Store Hours

Mon - Sat 9:00 am - 7:00 pm
Sun 12:00 pm - 5:00 pm

Schedule An Appointment
Your Optical Store in Madison, WI

At Stanton Optical in Madison East, we offer eyeglasses, contact lenses, and prescription sunglasses at affordable prices. We are located on the corner of East Washington Ave. and Continental Lane. Our friendly staff will assist throughout your visit, from getting your eye exam to selecting the perfect frames, no matter your style. Visit Stanton Optical or schedule your free eye exam online!

Get a Free Eye Exam!

Most purchases at Stanton Optical qualify for a free eye exam, so make an appointment with one of our independent optometrists in Madison now. The eye doctor will use the latest techniques to check your eye health and determine your eyeglass or contact lens prescription, and identify eye diseases or issues that might be affecting your vision.

About Your Eye Examination

These are some of the tests that will be performed by the independent optometrists during your eye exam:

  • Autorefraction
  • Refractive analysis
  • Visual acuity
  • Tonometry
  • Autokeratometry
  • Evaluation for amblyopia
  • Slit lamp examination of anterior segment health
  • Ophthalmoscopy for evaluation of fundus health
Affordable Prescription Glasses in Madison East, WI

We carry more than 3,000 stylish frames in store for you to choose from, so there’s something for everyone! With our 2 pairs for $59.95 + a free eye exam offer , you can get the frames you want at an affordable price. And, you can get single vision glasses in as little as 15 minutes with our NOW Service. If for any reason you are unsatisfied with any of our products, bring them back to Stanton Optical within 30 days to exchange for a completely new pair.

Buy Contact Lenses in Madison East

Wear contact lenses? We carry many different types of daily, weekly, and monthly disposable contacts along with hard and soft contact lenses. Plus, you can pay as low as $15.49 per box with the purchase of an annual supply of contacts. New to contacts? Get our deal that includes two boxes of contacts and everything you need to get started for just $99. Contact us or visit our store for more information!

Accepted Insurance

°We accept "out-of-network" benefits for VSP members, which we apply towards your total purchase and submit a claim on your behalf to VSP for payment.

Don't see your insurance listed? Call this store at (877) 518-5788 to check for additional accepted plans.


What Our Customers Are Saying
My experience with Stanton was a fast and great one. From the beginning to end with Jakes speedy help.
Amy Zamora
Amy Zamora
22:46 23 May 19
Great experience. The lady that checked me in was so personal. Loved her vibes! Jake hooked me up with a awesome deal!! Loving my glasses!!
Tiara Butler
Tiara Butler
16:33 17 May 19
I had a great experience with Stanton Optical! Everyone there was super friendly. When I picked up my sunglass order, Jake was very, very awesome!! I loved the way he paid attention to detail to make sure my sunglasses were the perfect fit. I highly recommend Stanton.
Camisha Cummings
Camisha Cummings
17:37 14 May 19
I couldn't be happier with the service and the affordability with an excellent warranty. Plus I was able to make an appointment 45 min after I called. I got right into the eye exam, picked out reasonable priced frames. I thought that was it until I was reminded that it was but one get one! Wow what a great deal! Thank Stanton Optical
Lance Madron
Lance Madron
21:07 21 Mar 19
My boy Tom is awesome! Very fast nice and helpful! Great place for your vision needs!
Jobba Ova
Jobba Ova
00:04 13 Mar 19
Jake, I believe was his name, was AMAZING. So were two other guys who constantly helped me! I believe they were both managers of sorts? My prescription was wrong twice, BUT they did everything they could to get it right and really hooked me up with a great deal to compensate for their mistakes. I’m glad to say I can finally see like a normal person!
Jasmin Jimenez
Jasmin Jimenez
01:50 09 Feb 19
Great experience here! I had trouble with my glasses and they were very accommodating. Jake was especially great to work with and very professional!
Stephanie C
Stephanie C
03:18 08 Feb 19
Got my daughter 2 pairs. She loves them both. Huge selection to pick through without feeling rushed. The exam was easy and service was quick and smooth. The manager, Jamal, really hooked my daughter up. He went above and beyond for her. Great service. I definitely recommend this place.
Carrie Johnson
Carrie Johnson
22:40 05 Jan 19
So being from Omaha I’ve never heard of this place but I took my daughter there and when I say excellent service from the time we walked in they even had great music playing I was dancing the whole time we were there. The manager Jamal was very helpful with picking out the best deal that best fit us. I would recommend them to anyone who needs glasses with great service 5 stars without a doubt!!!!
Shyla Evans
Shyla Evans
18:01 06 Dec 18
This place is the actual best we went in and Jacob gave us such an amazing deal, especially for such a severe prescription. The free frame deal is such a blessing. Good staff, good choice selection, I highly recommend this place.
zoe a
zoe a
16:34 08 Sep 18
I bought a pair of eyeglasses and saved over $100 as compared to the other retailer I used to go to here in Omaha. Also, I have dealt with 4 different employees at this location and all of them had excellent customer service skills. They were extremely friendly, helpful and you can tell they really like working for Stanton Optical. I will continue to buy my eyeglasses from here. Great experience!
C. C.
C. C.
16:51 07 Sep 18
I stopped in today in hopes of getting lenses replaced in frames that I love. Despite being busy, I did not have to wait long. Jamaal was very friendly and helpful with all of my questions. He was eager to order new lenses instead of pressuring new glasses. My lenses were able to be replaced with no problem. I cannot wait to pick them up! I would recommend Stanton Optical to everyone.
Morgan Moore
Morgan Moore
20:41 20 Jul 18
Was helped by a wonderful young lady named Alison. She was very amazing, helpful,friendly person! I will definitely be back and tell my friends and family about Stanton optical, and who to ask for. Thanks Alison for your awesome service!
Dawn Shaffer
Dawn Shaffer
23:01 01 Dec 17
Tony provided us with exceptional customer service. My entire family wears glasses and all of us left more than satisfied. Our frames fit, we could see clearly. Tony keeps a friendly, professional atmosphere while providing quick and effective service.
StuffChannel StuffChannel
StuffChannel StuffChannel
02:04 25 Oct 17
The staff at Stanton Optical have the customer in mind from the moment you schedule your first appointment or walk through their doors. I recently moved to the area and needed to renew my prescription for glasses and contacts. I was able to book an appointment online, see a doctor within the week, and was picking out new frames in no time. This is where Stanton really shines. The staff in the front portion of the business are AMAZING. Alison truly excels at her job, and even though there were other customers in the store that she was assisting, she was always available and eager to help with any questions I had.There was a slight issue with the manufacturer/distributor of the frames and lenses that I purchased, but after contacting Stanton, they helped to refund a portion of my money and made me feel at ease that I made the right purchase.I will definitely be recommending this location to friends and family!
Cameron French
Cameron French
02:40 22 Sep 17
My experience here was right down incredible!! The customer service i received was AWESOME!! The staff was helpful and very nice. I would recommend this location to anyone!! HUGE SHOUT OUT TO ERIC!!! He was so helpful and hooked me up in a time of need. My glasses were broken and he made it possible for me to leave with glasses that weren't broken. Thanks again Stanton Optical and Eric for the great customer service and great experience with it being my first time there!!!
Christina Christensen
Christina Christensen
16:28 17 Jul 17

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