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Madison West

434 Gammon Pl

Madison, WI 53719

(608) 291-3690

  • Curbside Pick Up
  • Walk-in Eye Exams
  • Telehealth Eye Exams
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Get your eye exam and eyeglasses at Stanton Optical Madison West

Welcome to Stanton Optical - Madison West

We make complete eye care easy, affordable and enjoyable. With a focus on exceptional customer service and innovative telehealth technology, Stanton Optical provides you with an eye care experience like no other. From popular brands of contacts to more than 3,000 frames, our retail stores have a style and fit for everyone.

We are on S Gammon Rd between Wells Fargo Bank and Dennys Restaurant, across the street from LongHorn Steakhouse.

Free, Easy Eye Exams

Your health and safety is our first priority! Our proprietary telehealth technology allows you to get a thorough eye exam quickly. You'll receive a prescription and valuable eye health information without any hassle or drama. Plus, choose from thousands of on-trend frames!

The following tests are included in your eye exam:

  • Autorefraction
  • Refractive analysis
  • Visual Acuity
  • Tonometry
  • Autokeratometry
  • Slit Lamp Test
  • Ophthalmoscopy

Contact Lens Offers

Need contacts? We have you covered! Our wide selection of contact lenses makes it easy to go glasses-free. Choose daily, weekly, and monthly disposable contacts from your favorite brands.

Accepted Insurance

  • ACS Benefit Services
  • AFLAC Vision - Discount Plan
  • Always Care Vision
  • Avesis
  • CareCredit
  • CEC - Community Eye Care
  • Coast To Coast Vision - Discount Plan
  • Davis Vision
  • Eye Benefits - Discount Plan
  • FSA/HSA
  • Heritage
  • MES Vision (Medical Eye Services)
  • NVA (National Vision Administrators)
  • Outlook Vision - Discount Plan
  • Spectera
  • Superior Vision
  • The Alliance
  • Tribute Health Plan (NVA)
  • Tricare East / Humana Military
  • United Healthcare - Spectera
  • WPS

°We accept "out-of-network" benefits for VSP members, which we apply towards your total purchase and submit a claim on your behalf to VSP for payment.

Insurance acceptance may vary. Don't see your insurance listed? Call this store at (608) 291-3690 to check for additional accepted plans.

Frequently Asked Questions

What are the steps you are taking to improve the safety and hygiene of your stores?

How much does an eye exam cost?

Can I bring a prescription from another doctor and just purchase the glasses from you?