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Stanton Optical Opens Sixth Store in Wisconsin

Leading optical retailer continues nationwide growth, expands offering in Janesville, Wisconsin

Janesville, Wisconsin – Stanton Optical, known for being a national leader in the eye health industry by developing an accessible alternative to overpriced eye care services, will open its third store in the Madison market, bringing easy eye care to the people of Janesville, marking six total stores in the state of Wisconsin. The new store, located at 3360 Milton Ave, Suite 150, opened on Monday, Mar. 18.

The newest Stanton Optical location will offer competitive pricing on all frame and lens packages, desirable upgrades as well as an array of styles for every occasion. With such a wide selection of affordable frames, prescription lenses, contact lenses and prescription sunglasses for men, women and children, you are bound to find the perfect eye care solution.

“Stanton Optical is very pleased and excited about the newest technology we bring with us to the Janesville community.”, said Tristan Matuszak, Regional Manager of Stanton Optical.

Vision Precision Holdings, now known as Now Optics, whose retail divisions include Stanton Optical and My Eyelab, has seen massive growth, with a combined 132 corporate and franchise locations, offering fast, friendly and affordable eye care services to people across the country.

Visit the new Stanton Optical location at 3360 Milton Ave, Suite 150 for a special offer on two pair of eyeglasses for $59.95 plus a FREE eye exam, or visit for more information. Also available at Stanton Optical is a contact lens value pack, which includes an eye exam and contact lenses, starting at just $99.

About Stanton Optical:

For over a decade, Stanton Optical has become a national leader in the eye health industry by developing an accessible alternative to overpriced eye care services. To circumvent costly markups traditionally associated with national brick-and-mortar stores, Stanton Optical works directly with designer eyewear manufacturers and equips a majority of its stores with optical labs that produce quality prescription eyeglasses in as little as 15 minutes. That’s why Stanton Optical retail stores feature over 3,000 frames for men, women, and children, popular brands of contact lenses like Acuvue, Air Optix, Biomedics, PureVision, SofLens and Proclear, and same-day services. For more information, visit