Press Release – Stanton Optical Launches New Eye Wear Collection: Franklin Bobby

The Franklin Bobby collection will be the latest addition to the retailer’s luxury eye wear brands.

Each year, Stanton Optical awards their hardest working General Manager with a unique opportunity to design their own independent eyewear collection. This year, Stanton Optical toasts to West Palm Beach’s General Manager Francisco Pinero, the newest kid on the independent eyewear block. When asked about his secret to beating out 42 locations throughout the country, he humbly responded, “I simply have a great team”.

The Franklin Bobby eye wear collection offers the perfect balance between Hollywood-worthy and wearable fashion. Designed for the young professional that walks the line between work and play, this collection incorporates brushed metals, sharp edges, and anonymous glamour– the antithesis to factory-produced frames slapped with luxury fashion labels. The Franklin Bobby collection will offer six frame styles in multiple colors, some of which were inspired by the classic pilot glasses earmarked by their reflective lense and double bridge that everyone craves. Other styles pull inspiration from Oakley, featuring sports-performance eye wear designs for today’s modern trailblazers. The full collection is expected to arrive this summer, just in time for Back to School and Fall Fashion fanatics.

Stanton Optical will manufacture 2500+ frames from this exclusive collection; priced between $139-179. If you would like to receive a preview of the Franklin Bobby collection, sign up for the Stanton Optical newsletter by visiting

About Stanton Optical:

Since it’s inception in 2006, Stanton Optical has become a national leader in the eye health industry by developing an accessible alternative to over-priced eye care services. To circumvent costly markups traditionally associated with national brick-and-mortar stores, Stanton Optical works directly with designer eyewear wholesalers and equips a majority of its stores with optical labs that manufacture quality prescription eyeglasses in a matter of hours. That’s why many Stanton Optical retail stores feature over 3,000 discounted designer frames for men, women and children, popular brands of contact lenses like Acuvue, Air Optix, BioSoft, PureVision, SofLens and Proclear, and same-day services. For more information, please visit