Madison East

4302 E Washington Ave
Madison, WI 53704



Store Hours

Mon - Sat 9:00 am - 7:00 pm
Sun 12:00 pm - 5:00 pm

schedule an appointment
Your Optical Store in Madison, WI

At Stanton Optical in Madison East, we offer eyeglasses, contact lenses, and prescription sunglasses at affordable prices. We are located on the corner of East Washington Ave. and Continental Lane. Our friendly staff will assist throughout your visit, from getting your eye exam to selecting the perfect frames, no matter your style. Visit Stanton Optical or schedule your free eye exam online!

Get a Free Eye Exam!

Most purchases at Stanton Optical qualify for a free eye exam, so make an appointment with one of our independent optometrists in Madison now. The eye doctor will use the latest techniques to check your eye health and determine your eyeglass or contact lens prescription, and identify eye diseases or issues that might be affecting your vision.

A Comprehensive Eye Examination

These are some of the tests that will be performed by the independent optometrists during your eye exam:

  • Autorefraction
  • Refractive analysis
  • Visual acuity
  • Tonometry
  • Autokeratometry
  • Evaluation for amblyopia
  • Slit lamp examination of anterior segment health
  • Ophthalmoscopy for evaluation of fundus health
Affordable Prescription Glasses in Madison East, WI

We carry more than 3,000 stylish frames in store for you to choose from, so there’s something for everyone! With our 2 pairs for $59.95 + a free eye exam offer , you can get the frames you want at an affordable price. And, you can get single vision glasses in as little as 15 minutes with our NOW Service. If for any reason you are unsatisfied with any of our products, bring them back to Stanton Optical within 30 days to exchange for a completely new pair.

Buy Contact Lenses in Madison East

Wear contact lenses? We carry many different types of daily, weekly, and monthly disposable contacts along with hard and soft contact lenses. Plus, you can pay as low as $15.49 per box with the purchase of an annual supply of contacts. New to contacts? Get our deal that includes two boxes of contacts and everything you need to get started for just $99. Contact us or visit our store for more information!

Accepted Insurance

°We accept out-of-network benefits for VSP members and submit to the network. Out-of-network benefits and/or discounts will be applied towards total purchase.

Don't see your insurance listed? Call this store at 877.518.5788 to check for additional accepted plans.

What Our Customers Are Saying
I bought a pair of eyeglasses and saved over $100 as compared to the other retailer I used to go to here in Omaha. Also, I have dealt with 4 different employees at this location and all of them had excellent customer service skills. They were extremely friendly, helpful and you can tell they really like working for Stanton Optical. I will continue to buy my eyeglasses from here. Great experience!
C. C.
C. C.
16:51 07 Sep 18
Highly recommend Stanton! I’ve been wearing contacts for over 30 years and just had my first exam done here about 18 months ago. I came back for my exam and my wife has needed her eyes checked too, we both got contacts and glasses and will be loyal customers for life. Jamaal and staff were amazing to say the least, very patient thru each process. It was my wife’s first time needing glasses and Jamaal was very educated and passionate about what was right for her personally and financially. Thanks for everything, Dave Riggs
David Riggs
David Riggs
20:17 09 Aug 18
I stopped in today in hopes of getting lenses replaced in frames that I love. Despite being busy, I did not have to wait long. Jamaal was very friendly and helpful with all of my questions. He was eager to order new lenses instead of pressuring new glasses. My lenses were able to be replaced with no problem. I cannot wait to pick them up! I would recommend Stanton Optical to everyone.
Morgan Moore
Morgan Moore
20:41 20 Jul 18
Was helped by a wonderful young lady named Alison. She was very amazing, helpful,friendly person! I will definitely be back and tell my friends and family about Stanton optical, and who to ask for. Thanks Alison for your awesome service!
Dawn Shaffer
Dawn Shaffer
23:01 01 Dec 17
Tony provided us with exceptional customer service. My entire family wears glasses and all of us left more than satisfied. Our frames fit, we could see clearly. Tony keeps a friendly, professional atmosphere while providing quick and effective service.
StuffChannel StuffChannel
StuffChannel StuffChannel
02:04 25 Oct 17
The staff at Stanton Optical have the customer in mind from the moment you schedule your first appointment or walk through their doors. I recently moved to the area and needed to renew my prescription for glasses and contacts. I was able to book an appointment online, see a doctor within the week, and was picking out new frames in no time. This is where Stanton really shines. The staff in the front portion of the business are AMAZING. Alison truly excels at her job, and even though there were other customers in the store that she was assisting, she was always available and eager to help with any questions I had.There was a slight issue with the manufacturer/distributor of the frames and lenses that I purchased, but after contacting Stanton, they helped to refund a portion of my money and made me feel at ease that I made the right purchase.I will definitely be recommending this location to friends and family!
Cameron French
Cameron French
02:40 22 Sep 17
My experience here was right down incredible!! The customer service i received was AWESOME!! The staff was helpful and very nice. I would recommend this location to anyone!! HUGE SHOUT OUT TO ERIC!!! He was so helpful and hooked me up in a time of need. My glasses were broken and he made it possible for me to leave with glasses that weren't broken. Thanks again Stanton Optical and Eric for the great customer service and great experience with it being my first time there!!!
Christina Christensen
Christina Christensen
16:28 17 Jul 17

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