Book Eye Exam

Or call us at (608) 291-6386

Madison East

4302 E Washington Ave
Madison, WI 53704

Phone

(608) 291-6386

Store Hours

Mon - Sat 9:00 am - 7:00 pm
Sun 12:00 pm - 5:00 pm

Schedule An Appointment
Your Optical Store in Madison, WI

At Stanton Optical in Madison East, we offer eyeglasses, contact lenses, and prescription sunglasses at affordable prices. We are located on the corner of East Washington Ave. and Continental Lane. Our friendly staff will assist throughout your visit, from getting your eye exam to selecting the perfect frames, no matter your style. Visit Stanton Optical or schedule your free eye exam online!

Get a Free Eye Exam!

Most purchases at Stanton Optical qualify for a free eye exam, so make an appointment with one of our independent eye care doctors in Madison now. The eye doctor will use the latest techniques to check your eye health and determine your eyeglass or contact lens prescription, and identify eye diseases or issues that might be affecting your vision.

About Your Eye Examination

These are some of the tests that will be performed by the independent eye care doctors during your eye exam:

  • Autorefraction
  • Refractive analysis
  • Visual acuity
  • Tonometry
  • Autokeratometry
  • Evaluation for amblyopia
  • Slit lamp examination of anterior segment health
  • Ophthalmoscopy for evaluation of fundus health
Affordable Prescription Glasses in Madison East, WI

We carry more than 3,000 stylish frames in store for you to choose from, so there’s something for everyone! With our 2 pair for $59.95 + a free eye exam offer , you can get the frames you want at an affordable price. And, you can get single vision glasses in as little as 15 minutes with our NOW Service. If for any reason you are unsatisfied with any of our products, bring them back to Stanton Optical within 30 days to exchange for a completely new pair.

Buy Contact Lenses in Madison East

Wear contact lenses? We carry many different types of daily, weekly, and monthly disposable contacts along with hard and soft contact lenses. Plus, you can pay as low as $15.49 per box with the purchase of an annual supply of contacts. New to contacts? Get our deal that includes two boxes of contacts and everything you need to get started for just $99. Contact us or visit our store for more information!

Accepted Insurance

°We accept "out-of-network" benefits for VSP members, which we apply towards your total purchase and submit a claim on your behalf to VSP for payment.

*Insurance acceptance may vary. Don't see your insurance listed? Call this store at (877) 518-5788 to check for additional accepted plans.


What Our Customers Are Saying
Purchased 4 frames (daughter and self) very stylish and affordable. Absolutely love the option to use insurance or self pay. The staff is knowledgable, friendly and very willing to help. The new technology is different than I'm accustomed too as the doctor is in a remote location operating the eye machine. He too was nice and accommodating. I definitely would recommend Stanton for your next eye exam.
Stacey Mapp
Stacey Mapp
19:26 15 Feb 20
I went to get an eye exam for contacts. The staff was friendly, knowledgeable and really seemed to care about me as a customer. Angie was very kind and kept it fun during the exams. I’ve never had contacts and had trouble putting them in and taking them out. Corryne gladly offered to do it for me numerous times and showed me how to do it myself. She made sure I was comfortable with the contacts and didn’t rush me to make a decision. Miranda helped me during the billing portion and made it a pleasurable experience. She even helped me get a discount. The customer service at Stanton Optical was phenomenal and I will be back for sure!
Jarmin Asuncion
Jarmin Asuncion
00:38 09 Feb 20
Have great deals and such friendly staff. Great selection of glasses. So excited to get mine! Love coming to Stanton ♥️ William Hanes helped me two weeks ago and I came back and he remembered me, and continued to offer great service!
Tilly Phillips-Schramm
Tilly Phillips-Schramm
16:51 30 Jan 20
I needed glasses and Stanton at 7615 Dodge in Omaha was an easy location to get to since I am not familiar with the area. When I walked in I was greeted in such a friendly manner. They made me feel as though they had known me forever. Very knowledgeable and absolutely FANTASTIC customer service! I am definitely recommending Stanton Optical!!
Donna Boone
Donna Boone
16:45 09 Jan 20
This is my second time purchasing glasses from Stanton optical. It has been an unbelievably easy experience! Bill Haynes has made everything exceptionally good customer service is his number one concern!in a day and age where you don't find much customer service anymore if you're looking for it go to Stanton optical. if you're looking for Price busters and the price point and an excellent selection of glasses to choose from go to Stanton optical.. Michelle Trudell
Michelle Trudell
Michelle Trudell
17:52 29 Nov 19
My husband and I both had a wonderful experience here! The staff was so welcoming and made you feel at home. I felt like I was in and out with how fast they are able go there. I left with contacts and a pair of glasses! It was weird doing the eye test via webcam but it works! They have such a good selection of eyewear too! Crystal was very patient with me as I didn’t know what style I wanted. I definitely recommend anyone go here for your eye care needs!
Taylor Martinez
Taylor Martinez
21:52 16 Nov 19
Great Selection - ended up w/ a Vera Wang pair and a 2nd one for less than I usually pay for 1 pair elsewhere. Crystal was great. Did notice they get a 2nd opinion on where the focal points are, which is a nice touch. Bill corrected my 1st pair to fit my head beautifully....still have to take 2nd pair back in for that, but not their fault. Was "fine" when I left w/ them the 1st time as I wanted to get a feel for how they sit prior to having fitted better. Will go back for future pairs.
Debi G
Debi G
15:43 07 Nov 19
I visited Stanton Optical a few weeks ago and I had a very pleasant experience, It started with Crystal approaching me to ask my needs! She was extremely personal and made sure I was pleased with my experience. I got through an eye exam, and then made sure to sit down with crystal to go over the doctors recommendations. Not once did she pressure me to purchase instead she asked me about my every day living what I do and what she thought would fit my everyday living fromSocial life to work life. She cared about me and my vision. I then ran into a difficult time trying to find 2 pairs of glasses that I found fit me Crystal grabbed 6 pairs and sat me down and had me try them on and I wanted them all. She was honest with what fit me and how it looked on me. Anyways I ended up buying 3 pairs of glasses one as a polarized sunglass. I highly recommend my friends and family to go visit Stanton optical as the team is amazing thank you Crystal and Nathan for an amazing experience and getting me some new eye wear
Anna Johnson
Anna Johnson
16:31 22 Oct 19
Jake was a great help in fixing my glasses & also gave me a trial pair of contacts. Great service!
sadie walkingstick
sadie walkingstick
23:48 29 Aug 19
I went to Stanton Optical the other day and they were seriously so helpful! Jake and Crystal helped me with everything I needed including a fast eye exam and helped me walk out for super cheap!! They stayed open later than their close date just to help me out. Thanks so much!
Delaney Mayhew
Delaney Mayhew
21:04 11 Aug 19
They were amazing! Very professional and caring. Picked up my glasses yesterday and they are exactly what I want and at a price that was better than I imagined.
Kristi Freese
Kristi Freese
11:49 31 Jul 19
Jacob was amazing!! He helped me quickly pick out 2 pairs of glasses. Super knowledgeable and did not try to oversell me!!!Will definitely be back!!!
Claire Martin
Claire Martin
17:05 30 Jul 19
5 stars. Jacob Wilson was great! He was very personable and real! Good value and very pleased with the interest he showed in helping me select the right glasses!
douglas wittmann
douglas wittmann
13:29 20 Jul 19
Bill at Stanton was extremely helpful. He fixed a current pair of eyeglasses, found a frame for another damaged pair of glasses and made sure a 3rd pair of new glasses were fitted and in alignment for me to wear. He spent over an hour with me and was very attentive. Go to Stanton and ask for Bill!
Greg Vacek
Greg Vacek
13:03 29 Jun 19
Great Experience!!! Crystal, McKenna, and Jake were fabulous!!! I was new to town and had lost all my contacts and glasses in my move my insurance had not kicked in yet and they were so helpful ugh all of my needs! I recommend your eyewear services anytime!!! New to town or not!! Thank you Stanton Optical!!!
Jennifer Greiner
Jennifer Greiner
20:35 25 Jun 19
My experience with Stanton was a fast and great one. From the beginning to end with Jakes speedy help.
Amy Zamora
Amy Zamora
22:46 23 May 19
Great experience. The lady that checked me in was so personal. Loved her vibes! Jake hooked me up with a awesome deal!! Loving my glasses!!
Tiara Butler
Tiara Butler
16:33 17 May 19
I had a great experience with Stanton Optical! Everyone there was super friendly. When I picked up my sunglass order, Jake was very, very awesome!! I loved the way he paid attention to detail to make sure my sunglasses were the perfect fit. I highly recommend Stanton.
Camisha Cummings
Camisha Cummings
17:37 14 May 19
I couldn't be happier with the service and the affordability with an excellent warranty. Plus I was able to make an appointment 45 min after I called. I got right into the eye exam, picked out reasonable priced frames. I thought that was it until I was reminded that it was but one get one! Wow what a great deal! Thank Stanton Optical
Lance Madron
Lance Madron
21:07 21 Mar 19
My boy Tom is awesome! Very fast nice and helpful! Great place for your vision needs!
Jobba Ova
Jobba Ova
00:04 13 Mar 19
Jake, I believe was his name, was AMAZING. So were two other guys who constantly helped me! I believe they were both managers of sorts? My prescription was wrong twice, BUT they did everything they could to get it right and really hooked me up with a great deal to compensate for their mistakes. I’m glad to say I can finally see like a normal person!
Jasmin Jimenez
Jasmin Jimenez
01:50 09 Feb 19
Great experience here! I had trouble with my glasses and they were very accommodating. Jake was especially great to work with and very professional!
Stephanie C
Stephanie C
03:18 08 Feb 19
Got my daughter 2 pairs. She loves them both. Huge selection to pick through without feeling rushed. The exam was easy and service was quick and smooth. The manager, Jamal, really hooked my daughter up. He went above and beyond for her. Great service. I definitely recommend this place.
Carrie Johnson
Carrie Johnson
22:40 05 Jan 19
So being from Omaha I’ve never heard of this place but I took my daughter there and when I say excellent service from the time we walked in they even had great music playing I was dancing the whole time we were there. The manager Jamal was very helpful with picking out the best deal that best fit us. I would recommend them to anyone who needs glasses with great service 5 stars without a doubt!!!!
Shyla Evans
Shyla Evans
18:01 06 Dec 18
This place is the actual best we went in and Jacob gave us such an amazing deal, especially for such a severe prescription. The free frame deal is such a blessing. Good staff, good choice selection, I highly recommend this place.
zoe a
zoe a
16:34 08 Sep 18
I bought a pair of eyeglasses and saved over $100 as compared to the other retailer I used to go to here in Omaha. Also, I have dealt with 4 different employees at this location and all of them had excellent customer service skills. They were extremely friendly, helpful and you can tell they really like working for Stanton Optical. I will continue to buy my eyeglasses from here. Great experience!
C. C.
C. C.
16:51 07 Sep 18
I stopped in today in hopes of getting lenses replaced in frames that I love. Despite being busy, I did not have to wait long. Jamaal was very friendly and helpful with all of my questions. He was eager to order new lenses instead of pressuring new glasses. My lenses were able to be replaced with no problem. I cannot wait to pick them up! I would recommend Stanton Optical to everyone.
Morgan Moore
Morgan Moore
20:41 20 Jul 18
Was helped by a wonderful young lady named Alison. She was very amazing, helpful,friendly person! I will definitely be back and tell my friends and family about Stanton optical, and who to ask for. Thanks Alison for your awesome service!
Dawn Shaffer
Dawn Shaffer
23:01 01 Dec 17
Tony provided us with exceptional customer service. My entire family wears glasses and all of us left more than satisfied. Our frames fit, we could see clearly. Tony keeps a friendly, professional atmosphere while providing quick and effective service.
StuffChannel StuffChannel
StuffChannel StuffChannel
02:04 25 Oct 17
The staff at Stanton Optical have the customer in mind from the moment you schedule your first appointment or walk through their doors. I recently moved to the area and needed to renew my prescription for glasses and contacts. I was able to book an appointment online, see a doctor within the week, and was picking out new frames in no time. This is where Stanton really shines. The staff in the front portion of the business are AMAZING. Alison truly excels at her job, and even though there were other customers in the store that she was assisting, she was always available and eager to help with any questions I had.There was a slight issue with the manufacturer/distributor of the frames and lenses that I purchased, but after contacting Stanton, they helped to refund a portion of my money and made me feel at ease that I made the right purchase.I will definitely be recommending this location to friends and family!
Cameron French
Cameron French
02:40 22 Sep 17
My experience here was right down incredible!! The customer service i received was AWESOME!! The staff was helpful and very nice. I would recommend this location to anyone!! HUGE SHOUT OUT TO ERIC!!! He was so helpful and hooked me up in a time of need. My glasses were broken and he made it possible for me to leave with glasses that weren't broken. Thanks again Stanton Optical and Eric for the great customer service and great experience with it being my first time there!!!
Christina Christensen
Christina Christensen
16:28 17 Jul 17

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